SMI Monthly Update: Core Release April 2022
Companies Featured: Standard Media Index (SMI)
SMI Core compares ad spend and YoY growth for media investments in this April monthly insight report. Here we explore the investments by each channel like digital media, linear TV, and OOH. In addition, this guide breaks down key events, like three years ago, when ad spend -1% shy of April 2019 compared to April 2022. This April remains the strongest on record–according to SMI Core, which dates back to 2017.