As we move forward into spring, let’s take a moment to reflect on the key discussions, events, and insights that shaped the research community in February.
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Hot Topics & Discussions
Here’s what sparked conversations in February:
- New Role: Measurement: a new role in measurement—opportunities in analytics are growing!
- Target Lists: a discussion on best practices for target list segmentation and optimization.
- Get Free Gov’t COVID Tests NOW: an urgent reminder about the discontinuation of free government COVID tests.
- New Role Posted: Another job opportunity—keep an eye out for new roles in research and analytics.
- New Event: ANA 2025 Nonprofit Conference: a key event focusing on marketing strategies for nonprofits.
- River Sampling Partners: an ongoing discussion on sourcing and evaluating river sampling partners.
- Polk Data: an inquiry about the latest updates and applications of Polk automotive data.
- Sample Provider Questions & Recommendations: Several discussions emerged around sourcing high-quality survey samples, including insights
- Convergence.AI – Like Operator, but Free: an introduction of a new AI tool designed to enhance data processing and automation.
- Number of Devices Per Home: an exploration of the latest stats on household device penetration and usage.
- Synthetic Survey Panelists: a conversation on the reliability of synthetic survey panelists in research.
- Seeking High-Quality Evidence of Correlation of Brand Lift to Sales Outcomes: An important discussion on proving the impact of brand lift on actual sales performance.
Upcoming Events & Webinars
📅 ANA 2025 Nonprofit Conference – Strategies for effective marketing in the nonprofit sector.
📅 Industry Webinars & Training – Keep up with the latest thought leadership sessions.
Featured Content & Insights
📄 Research Reports – Download the latest industry whitepapers and case studies.
🎧 Podcast Episode: “Brand Lift & Sales Correlation—What’s the Evidence?” – Featuring industry experts discussing best practices in measurement.
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