June was an active month for discussions and job postings! Stimulating conversations ranging from measuring website metrics and data performance, here are a summary of some key topics members are talking about:

Job Postings (11):

Research Manager, Project Manager/Director, Data … Read more

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This new report from Standard Media Index (SMI) is made available exclusively to Research Wonks as part of SMI’s sponsorship of our community in March, 2021.

The “Anglo Market Review” looks at major trends in advertising spending across seven major … Read more

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• Request for UK sales lift studies
• Call for marketing freelancer recommendations
• Request for contacts at organizations with capabilities in measuring ethnic media and messaging evaluation
• Job posting for Sales Director
• Discussion of vendors/approaches in media content analysis
• Request for study

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• Post on a list member’s research into electoral engagement in the U.S.
• Thread about creative testing methodology in conjunction with list member’s webinar
• Connected to the above, a discussion of creative vs. media spend impact
• Discussion/request for data on the

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• Discussion of variables in early modeling of COVID-19 spread and impact
• Reminder of webinar on RICS-IVR survey methodology and when it is “fit for purpose”
• Shout out for Wonk’s member’s webinar on Outcome-based planning
• Request for vendor recommendation for branded

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• Invitation to the MMA’s Great Marketing Growth Debate series
• Candidate posting in analytics and data product management
• Job posting of data science opportunities (USA)
• Discussion of the quantitative distinction between performance and brand advertising
• Request for assistance in conducting market

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• The month began with a discussion of research concerned the quality of mail delivery in the US
• Question on the share of surveys conducted online vs. phone, mail, in-person, etc.
• Job listing long term project work out of London
• Job

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• Observation about the validation of ad testing through its impact on political races
• Continued discussion of converting forecasted digital HH impressions to forecasted A25-54 digital impressions.
• Call for content for The Attribution and Analytics Accelerator event (an event “born of

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• Discussion of why digital lags CPG in measurement
• Question on the percentage of total market research spend devoted to new product development and optimization
• Thread on the actions taken by Apple to make IDFA opt-in and their implications
• Wonkiest post

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• Discussion of whether the political market research world learned anything from 2016 predictions
• Use of various providers to compliment or improve on US census data for population and demographic profiles
• Active discussion of steps list members can take to identify

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