Standard Media Index: Anglo Market Intelligence 2020
This new report from Standard Media Index (SMI) is made available exclusively to Research Wonks as part of SMI’s sponsorship of our community in March, 2021. The “Anglo Market Review” looks at major trends in advertising spending across seven major media channels, for all of 2020, in five English-speaking markets: USA, Canada, UK, New Zealand […]
AI, Machine Learning and Attribution: Practical Application in Marketing at IAG
EDITOR’S CHOICE A Research Wonks semi-exclusive, this deck is from a major brand advertiser, IAG, sharing powerful insights on how uplift modeling, with experiments, delivers greater confidence in what is working in their ad mix than propensity modeling with traditional observational methods. Willem Paling, PhD, Director, Customer & Growth Analytics at IAG, is the author […]