Wonks Discussions-January 2025

As we kick off the new year, let’s take a look back at the discussions, insights, and opportunities that shaped the research community in January.

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Here’s what sparked conversations in January:

2025 Customer Loyalty Engagement Index
Members shared a new report highlighting key trends in customer loyalty for 2025.
Freelance Opportunities in Market Research?
A discussion on freelance market research gigs—whose hiring and what skills are in demand?
Seeking Informational Interviews/Legal Internships
A member reached out for guidance on legal internships and informational interviews in the industry.
Survey References for a Local Business Improvement District
A conversation on best practices for conducting surveys for local economic initiatives.
New Whitepaper: Five Forces That Could Further Roil the Ad Industry in 2025
A member introduced a thought-provoking whitepaper on major industry disruptors to watch this year.
Diagram Illustrating Measurement Options/Relationship
A discussion on visualizing measurement frameworks sparked an insightful exchange.
New Data Quality Workstream
An announcement of the launch of a new workstream focused on improving data quality standards.
New Event: ANA 2025 Future of Marketing Leadership Conference
In partnership with Columbia Business School, this event explores the next wave of marketing leadership.
New Event: Webinar – Calibrating Mix Models with Experiments
A discussion on optimizing marketing mix models using experimental calibration.
Out of Home Ads
A conversation on trends and innovations in OOH advertising.

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Thank you for being an active part of Research Wonks. Let’s keep the conversations going in February!

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