Unlock the Latest Industry Insights
Stay in the know with the newest trends shaping advertising and research! Here’s your monthly rundown of the most impactful topics, events, and discussions that engaged our community in October. Dive into these key conversations and stay connected to what’s happening in the world of marketing research.
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Hot Topics & Discussions
This month sparked conversations across diverse and timely topics. Here’s what caught the community’s attention:
- Free On-Demand Webinar – Is Creative Wearout a Thing?
Members tuned in to this free webinar, exploring whether creative wearout impacts advertising effectiveness and how to manage it. - New Whitepaper: ZIP Codes – The Simple Fix for Advertising ROI Measurement
A whitepaper discussed how ZIP codes offer a straightforward method for improving advertising ROI measurements. - Fueling the Future of Cross-Platform Video Insights (A Fireside Chat)
The community engaged in a fireside chat on the advancements in cross-platform video insights, looking at how these developments fuel media strategy. - Australia Media Research Landscape
Members shared insights and challenges related to media research in the Australian market. - Recommendations for Independent B2B Tech Market Researchers
A popular topic this month focused on recommendations for top independent B2B tech market researchers. - Apptopia Sales Contact?
Members searched for connections at Apptopia to discuss sales and market data. - New Event: Marketing Analytics Accelerator
This new event generated excitement, focusing on the latest marketing analytics tools and methodologies. - Surveys Using Google Ad Manager (GAM)
Discussions covered best practices and challenges in conducting surveys through Google Ad Manager (GAM). - Footfall Brand Lift and Sales Measurement Options
The community shared insights on measuring foot traffic and brand lift for effective sales attribution. - Recommended Reading
October’s reading list featured top industry publications, covering the latest trends and thought leadership pieces. - Competitive Intel – Apps
Members explored methods for gaining competitive intelligence on app performance and market presence. - Luxury Product Research
The community discussed strategies and challenges unique to conducting research for luxury products. - The “Ratings Ryan”
A popular figure in ratings and analytics, the community discussed how the “Ratings Ryan” approach influences today’s measurement standards. - New Event: ANA – 2024 Masters of Marketing Conference
Anticipation grew for the 2024 ANA Masters of Marketing Conference, a key industry event for marketing insights.
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Episode 6: “Measured Response – The Half Hour That’s Not Wasted”
Catch the latest episode of our podcast, where we examine shifts in brand strategies and advertising measurement approaches. Listen in and share your thoughts with us! Listen now.
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