The latest updates from the Research Wonks community are here! November brought forward innovative tools, cutting-edge discussions, and opportunities to connect with experts in marketing, data analytics, and advertising. Let’s dive into this month’s highlights.
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Hot Topics & Discussions
This month, the community explored various timely topics and practical innovations. Here’s what sparked conversations:
- Device Atlas Introduction
Members shared insights into Device Atlas, exploring its applications for audience measurement and mobile device intelligence. - How Do You Use an Identity Intelligence and Activation Platform for SMB?
Discussions centered on best practices for leveraging identity platforms to support small and medium businesses in their marketing strategies. - IAB Job Opportunity in CTV and Streaming Video
A job opportunity with the IAB in connected TV (CTV) and streaming video drew interest from members exploring career advancements in emerging media. - Survey on Preferred AI Tools for Marketing Practitioners
A new survey examined which AI-powered tools marketing professionals rely on to streamline campaigns and improve results. - EDO Contact/Referral
Members sought connections at EDO to discuss opportunities for collaboration in entertainment data and attribution. - Affinity Solutions Contact
A query about networking with Affinity Solutions sparked discussions on leveraging transaction data for marketing insights. - New Event: The ARF – AI for Everyday Use
The ARF’s latest event brought excitement, offering insights into how AI can simplify daily tasks for research and marketing professionals. - Sago
A heated discussion unfolded about Sago, covering its use cases in data collection and survey optimization. - Anthropic’s Data Analysis Tool for ROAS Modeling
Members explored how Anthropic’s tools could enhance modeling and improve return on ad spend (ROAS) in advertising campaigns. - Experience with Junb.ai
The community weighed in on the effectiveness and potential applications of Junb.ai for advanced targeting and data analytics. - Uptake of Advanced Targets
A lively debate examined the adoption of advanced targeting methods and their impact on campaign performance. - Long-Range Events Calendar
Members shared tips and tools for building long-term planning calendars to keep track of industry events. - Seeking CPG Sales Data for NY DMA Attribution
The community explored methods for sourcing consumer packaged goods (CPG) sales data specific to New York’s DMA for more accurate attribution.
Featured Content
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New Opportunities
- Job Listings: Discover roles that match your expertise or post your own job opportunities to connect with our community of skilled professionals. Add your listing here.
- New Events: Don’t miss upcoming events, including The ARF: AI for Everyday Use, which focuses on practical AI applications for marketing. Learn more here.
Podcast Alert
Episode 7: “Measured Response – Exploring AI in Attribution”
This month’s podcast takes a deep dive into how AI is revolutionizing attribution modeling and ROI measurement. Tune in for expert insights and actionable takeaways! Listen now
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Thank you for being an integral part of the Wonks community! Together, we’re shaping the future of marketing and research. Stay curious, stay engaged, and keep exploring.