This was an exciting month with trending topics and insightful discussions and inquiries. We have four job openings and a list of upcoming events you don’t want to miss.

Topics ranging from vendor recommendations and online advertising and Nielson, here is a summary of some key topics members are talking about:

LinkedIn Posts and Updates:

Follow our LinkedIn page for updates, episode announcements, and more lively discussions. https://www.linkedin.com/company/researchwonks/

Upcoming Events:

•  ANA: 2022 ANA Masters of Data & Technology Conference (Hybrid)
• ANA: 2022 ANA Brand Masters Conference presented by Twitter (Hybrid)
• ANA: 2022 Masters of B2B Marketing Conference presented by LinkedIn (Hybrid)
• 4A’s: 4A’s Sustainability Summit 2022

Job Openings (4)

• Industry research lead – MMA
• Product Analyst – Amex
• Freelance Research – IAB 
• Assistant- Sequent Partners

Discussions, Updates, & Inquiries: 

• Wonks RampUp Happy Hour
• A Consumer Insights Intern Opportunity
• An emerging challenge facing AVOD/CTV- ads being streamed on an app that is not live on the TV
• Discussion on the emerging challenge for online advertising and Nielsen, including internal cultural conflicts
• Ideas for a US study for 15-17-year-olds. The study includes collecting phone numbers/ email addresses to invite participants to keep a week-long diary
• An update from CoolTool
• An inquiry for an updated source on average minutes of advertising per hour of content across video media 
• Update – SMI Book Club: “Media Planning”
•  An inquiry for an analytics/data science-based internship for summer 2022
• Discussion on a company’s privacy counsel and data privacy office 

Recommendations for: 

• Tech/ creative shops–that can facilitate interactive creative development/metrics 
• A partner experienced developing frameworks, especially behavioral science around shopping behavior 
• A vendor willing to do store visits
• A contact at Samsung Ads
• Contacts at Alchemer, Question Pro, Gutcheck, and Intellisurvey
• Vendor partners for value prop research

Don’t Miss our Podcast!

Episode 4 of “Measured Response: The Half Hour That’s Not Wasted” is here! Here we discuss the changes in brand strategies, tactics, and measurement mechanisms during the Great Transformation of advertising targeting and measurement. https://lnkd.in/ecVDu2GE 

Let us know what you think!

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Let’s keep the conversations going! #Wonks #WonksDiscussions 

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