This was an exciting month with trending topics and insightful discussions and inquiries. We have four job openings and a list of upcoming events you don’t want to miss.
Topics ranging from vendor recommendations and online advertising and Nielson, here is a summary of some key topics members are talking about:
LinkedIn Posts and Updates:
Follow our LinkedIn page for updates, episode announcements, and more lively discussions. https://www.linkedin.com/company/researchwonks/
Upcoming Events:
- ANA: 2022 ANA Masters of Data & Technology Conference (Hybrid)
- ANA: 2022 ANA Brand Masters Conference presented by Twitter (Hybrid)
- ANA: 2022 Masters of B2B Marketing Conference presented by LinkedIn (Hybrid)
- 4A’s: 4A’s Sustainability Summit 2022
Job Openings (4)
- Industry research lead – MMA
- Product Analyst – Amex
- Freelance Research – IAB
- Assistant- Sequent Partners
Discussions, Updates, & Inquiries:
- Wonks RampUp Happy Hour
- A Consumer Insights Intern Opportunity
- An emerging challenge facing AVOD/CTV- ads being streamed on an app that is not live on the TV
- Discussion on the emerging challenge for online advertising and Nielsen, including internal cultural conflicts
- Ideas for a US study for 15-17-year-olds. The study includes collecting phone numbers/ email addresses to invite participants to keep a week-long diary
- An update from CoolTool
- An inquiry for an updated source on average minutes of advertising per hour of content across video media
- Update – SMI Book Club: “Media Planning”
- An inquiry for an analytics/data science-based internship for summer 2022
- Discussion on a company’s privacy counsel and data privacy office
Recommendations for:
- Tech/ creative shops–that can facilitate interactive creative development/metrics
- A partner experienced developing frameworks, especially behavioral science around shopping behavior
- A vendor willing to do store visits
- A contact at Samsung Ads
- Contacts at Alchemer, Question Pro, Gutcheck, and Intellisurvey
- Vendor partners for value prop research
Don’t Miss our Podcast!
Episode 4 of “Measured Response: The Half Hour That’s Not Wasted” is here! Here we discuss the changes in brand strategies, tactics, and measurement mechanisms during the Great Transformation of advertising targeting and measurement. https://lnkd.in/ecVDu2GE
Let us know what you think!
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Let’s keep the conversations going! #Wonks #WonksDiscussions