Summer is officially here!

This month we are excited to welcome our newest Wonks sponsor, NewtonX, a research firm specialized in the B2B market. Along with a new job seeker and listing, four events, two whitepapers, here is a summary of some key topics members are talking about:

Job openings (4): 

• Research Manager at Golin
• Entry-level Digital Analytics positions at  Horizon  Media
• New Job Seeker: Kara Kramer
• New Job Listing: Sales Executive

Discussions, Updates, & Inquiries: 

• A list of companies with experience in tracking and projecting US Economic trends
• Articles on the impact of inflation on topics like: advertising, media budgets, and pricing
• Recommendation for companies that have capabilities to build an ongoing research community
• Research on optimal frequency for TV and purchasing cycles
• Looking for a facility that can conduct lab-based testing of CTV content
• Suggestions for software transition and maintenance
• A contact at TVision

New Events:

• The ARF: L.A. Media Research Council: New Research Insights on Viewers’ Behaviors and Attitudes
• The VAB: Connected TV Advertising Summit
• The ARF: FORECASTING 2022: How Can Scenario Planning Improve Agility in Adjusting to Change?
• ANA: Metaverse Unpacked: What Brands Need to Know as They Enter the Metaverse
• ​​New Whitepaper: 
• SMI Release Note, May 2022
• U.S. SMI Core Release Note – May 2022

Don’t Miss our Podcast!

Episode 4 of “Measured Response: The Half Hour That’s Not Wasted” is here! Here we discuss the changes in brand strategies, tactics, and measurement mechanisms during the Great Transformation of advertising targeting and measurement. https://lnkd.in/ecVDu2GE 

Let us know what you think!

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Let’s keep the conversations going! #Wonks #WonksDiscussions 

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