Happy Belated New Year fellow Wonks!

The new year has brought insightful discussions, market research topics, news, and more. Below is a summary of some key topics members are talking about:

LinkedIn Posts and Updates:

Follow our LinkedIn page for updates, episode announcements, and lively discussions. 

Job Opportunities (2):

• New Job Seeker: Katy Mitchell
• Data Scientist – Data ImpacX 

Looking to fill an open position? To add a job listing, click here.

Interested in a new job opportunity? To add a “job seeker” listing, click here.

New Events (3):

• ANA: 2023 ANA Media Conference presented by A+E Networks
• The ARF: What Brands Did in 2020
• 4A’s: Perpetual Disruption: The Path to Change

Are you heading to an event? To post a listing, click here.

Looking for Contacts/Partners:

Are you looking for a specific contact at a company? Check out the inquiries listed below:

• Brand lift partners for podcast advertising
• Data partners in the U.K. that sell script-level data
• Contacts at GWI Similarweb and Plan Metrix
• Sweepstakes vendor recommendations
• Partners who run organic growth or manage social media for an e-commerce brand. Especially if they’re in the Dating App or FinTech space
• Deterministic panels with high-quality age/gender data
• Firms hiring for a summer internship
• The University of San Francisco is looking for organizations that have market research projects that graduate students can work on.

Discussions, Updates, & Inquiries: 

•  A discussion on the purchase-rate of a CPG product vary with its seasonality
• Social ROAS decreasing across large enterprise clients
• Inquiry about an old paper by Dr. Ben Lipstein. The paper discusses using eigenvalues and eigenvectors to understand brand loyalty patterns from switching matrices
• A discussion on the ultimate brand loyalty survey and insight on brand loyalty shifts, as well as the identification of a new, predictive paradigm for loyalty
• Insights on van Westendorp pricing, particularly the relationship between the Indifference Price Point and the Optimal Price Point
• Data on-hand regarding HUTs or PUTs by day of the week
• Recent studies on sample dropout levels concerning survey length 
• Recommendation for advertising videos fans! 
•  A source that details the percentage or number of people that traveled to specific U.S. destinations from specific states 
• Suggestion for a source for how U.S. kids/teens use video/platforms/devices based on usage, day, time, etc.
•  Recommendation for an end-to-end panel management shop

Don’t Miss our Podcast!

Episode 4 of “Measured Response: The Half Hour That’s Not Wasted” is here! Here we discuss the changes in brand strategies, tactics, and measurement mechanisms during the Great Transformation of advertising targeting and measurement. https://lnkd.in/ecVDu2GE 

Let us know what you think!

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