Welcome to the New Year! January has been an exciting month filled with lively discussions, job openings, and inquiries. Topics ranging from the best approaches to A/B Testing and high-quality US-based B2b moderators, here is a summary of some key topics members are talking about:
LinkedIn Posts and Updates:
Follow our LinkedIn page for updates, episode announcements, and more lively discussions. https://www.linkedin.com/company/researchwonks/
Job Openings (4)
- Quest Diagnostics – Director, E-Commerce Analytics (B2C & D2C)
- LG Ads – Attribution Research Lead
- NBCU – Director, Primary Research & Manager, Primary Research
New Whitepaper Alert
- COVID-19 Advertsting Rebound Report
Discussions, Updates, & Inquiries:
- The latest COVID Forecast and updates about the Omicron variant
- The best approaches to A/B Testing
- A Contact at App Annie or Apptopia
- The Women in the Workplace event
- Those with experience placing media with Baidu and digital media experience in China
- A Marketing or Advertising Contact at State Farm Insurance
- Companies with research projects – that students from the University of San Fransico’s Master of Science in Marketing Intelligence program can join
- A Contact at Dynata
- Attention Council survey – based on researchers attitudes towards attention metrics
- The best practice to get transcripts from quantitative research
- A Contact at Finalta
Recommendations for:
- Publicly available sources with ad outlook for 2022
- Freelance moderators – with experience moderating innovative/customer needs
- Measuring sales lift for passenger tires by brand and location
- Small firms and boutique shops for a research project
- A current benchmark for online surveys completion rates – by length
- A source or vendor that can provide industry benchmarks for cross-selling in financial services or banking
- Data on how important product performance and repeat rate are to new product success – how differing repeat rates impact each year’s sales
- High-Quality US-based B2b moderators experienced in doing (virtual) IDs focus groups, and roundtables
Don’t Miss our Podcast!
Episode 4 of “Measured Response: The Half Hour That’s Not Wasted” is here! Here we discuss the changes in brand strategies, tactics, and measurement mechanisms during the Great Transformation of advertising targeting and measurement. https://lnkd.in/ecVDu2GE
Let us know what you think!
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Let’s keep the conversations going! #Wonks #WonksDiscussions