Wonks Discussions – First half of October
- Discussion of variables in early modeling of COVID-19 spread and impact
- Reminder of webinar on RICS-IVR survey methodology and when it is “fit for purpose”
- Shout out for Wonk’s member’s webinar on Outcome-based planning
- Request for vendor recommendation for branded content measurement within the content itself, specifically for publishers
- Call out to the film “Hucksters” from 1947 for identifying the relationship between share of spend to share of market
- Request for recent studies of display impact within the digital ecosystem to provide context to an evaluation of an MTA system
- New job seeker posting
- Request for Media Mix Modelling resources
- Request for contact at Kinetic for TV metadata offering
- New job seeker posting
- Discussion of PR firm recommendations
- Call out to the film “Final Cut” for its glimpse into our digital future
- Discussion of examples of “Day in the Life” visualizations
- Job posting for VP of Marketing and Comms at a university
- Request for recommendations for B2B survey panel providers
- Job posting for teaching position
- Discussion of TV/print ad testing approaches
- Invitation to webinar on public attitudes toward COVID-19 vaccination hosted by the American Association of Public Opinion Research
- Recommendation of an article suggesting the optimal approach to TV ad measurement
- Request for panel providers specializing in marketers
- Discussion of Wired article predicting adtech is the next bubble
Uncategorized