Wonks Discussions – First half of October

  • Discussion of variables in early modeling of COVID-19 spread and impact
  • Reminder of webinar on RICS-IVR survey methodology and when it is “fit for purpose”
  • Shout out for Wonk’s member’s webinar on Outcome-based planning
  • Request for vendor recommendation for branded content measurement within the content itself, specifically for publishers
  • Call out to the film “Hucksters” from 1947 for identifying the relationship between share of spend to share of market
  • Request for recent studies of display impact within the digital ecosystem to provide context to an evaluation of an MTA system
  • New job seeker posting
  • Request for Media Mix Modelling resources
  • Request for contact at Kinetic for TV metadata offering
  • New job seeker posting
  • Discussion of PR firm recommendations
  • Call out to the film “Final Cut” for its glimpse into our digital future
  • Discussion of examples of “Day in the Life” visualizations
  • Job posting for VP of Marketing and Comms at a university
  • Request for recommendations for B2B survey panel providers
  • Job posting for teaching position
  • Discussion of TV/print ad testing approaches
  • Invitation to webinar on public attitudes toward COVID-19 vaccination hosted by the American Association of Public Opinion Research
  • Recommendation of an article suggesting the optimal approach to TV ad measurement
  • Request for panel providers specializing in marketers
  • Discussion of Wired article predicting adtech is the next bubble

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