Wonks Discussions-December 2024
Happy New Year from the Research Wonks community! As we move into 2025, let’s take a moment to reflect on December’s discussions and updates, showcasing the insights and opportunities that engaged marketing research professionals worldwide.
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Hot Topics & Discussions
Here’s what had the Research Wonks buzzing in December:
- New Event: ANA – 2025 ANA Creator Marketing Conference
The ANA announced its upcoming Creator Marketing Conference, diving into the power of creators in building authentic brand connections. - Anyone at DGIQ Next Week in DC?
Members connected ahead of the Data Governance & Information Quality Conference, discussing topics ranging from governance best practices to emerging quality standards. - Norms for CPG iROAS?
An insightful conversation unfolded about norms for incremental return on ad spend (iROAS) in the consumer packaged goods (CPG) sector, highlighting benchmarks and optimization strategies.
Featured Content
Explore a collection of insightful case studies, reports, and whitepapers from industry leaders. Looking to feature your company’s work? Learn more here.
New Opportunities
- Job Listings: Share your job opportunities or explore openings with top-tier organizations. Post your listing here.
- Upcoming Events: Don’t miss out on the ANA 2025 Creator Marketing Conference, offering new perspectives on leveraging creator-driven marketing. Learn more here.
Podcast Alert
Episode 8: “Creative Impact – Measuring Success in New Media”
Kickstart the year with our latest podcast episode focused on creative success metrics and strategies for new media campaigns. Don’t miss out! Listen now
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Join the conversation by following us on social media. Use #Wonks and #WonksDiscussions to share your insights and connect with your peers.
From all of us at Research Wonks, thank you for making 2024 a year of growth, connection, and innovation. We look forward to continuing the journey together in 2025. Stay inspired, stay informed, and keep contributing!