Happy Holidays, Wonks! Check out the recent changes to our site and the other news, marketing research topics, and more we discussed in December. Below is a summary of some key topics members are talking about:
LinkedIn Posts and Updates:
Follow our LinkedIn page for updates, episode announcements, and lively discussions.
New Updates (3):
- Wonks Meetup at CES – Jan 9 Aria Lift Bar 6pm
- Research Manager Opportunity – Advertiser Perceptions
- Research Position – IAB
New Events (1):
Discussions, Updates, & Inquiries:
- A discussion on recommendations of the best books, podcasts, and newsletters in 2023
- Request for CPMs/CPPs for Brazil
- Looking for vendors on digital activity data
- Looking for recommendations for app penetration and usage data in the US
- Inquiring about studies that demonstrate the advantages of maintaining a linear TV promotion in-market vs going dark under various circumstances
- Looking for a consultant to help design digital marketing channel lift studies for e-commerce brands.
- Looking for an estimate on the count of developer subdomains (developer.<company>.<toplevel>) for research on TAM
- Looking for someone who can do a basic audience segmentation and competitive analysis for potential retail locations in just two counties.
- Looking for partners in NA that include OOH and Radio ad metrics
- A discussion on the decline in the attribution of linear TV in MMM models
- Top 10 Trends in Advertising in 2024
- Request for Case studies in using AI for marketing/media measurement strategy
Don’t Miss our Podcast!
Episode 4 of “Measured Response: The Half Hour That’s Not Wasted” is here! Here, we discuss the changes in brand strategies, tactics, and measurement mechanisms during the Great Transformation of advertising targeting and measurement. https://lnkd.in/ecVDu2GE
Let us know what you think!