We turned up the heat this August with insightful discussions and inquiries! Topics ranging from attribution studies to concept testing, here is a summary of some key topics members are talking about:
New Event listed: Masters of Brand Measurement – How do you measure DEI Media Initiatives, moderated by Upwave
Job Postings (11):
- (2) Media Planners, Digital Coordinator, and Sr. Programmer Buyer at NY Interconnect
- Manager of Primary Research at OMG
- VP, Research, Attribution & Measurement at Prohaska Consulting
- Data/Digital Analyst – NCM: America’s Movie Network
- Standard Media Index (SMI) – Sr. Analyst. Advertising Insights
- Standard Media Index (SMI) Data Engineer
- Freelancer – Research Coordinator – ISO
- Triangulum Insights, Inc. – Research Manager
Looking for:
- Ways to track attribution without cookies
- Contacts at: Comscore, Nielson, GroupM, Oracle, Scorpio Partnerships, and Cynopsis
- Freelance marketing support
- Firms that specialize in primary research, both qualitative and quantitative
- Research partners
- Advice on conducting consumer insight
- Whitepapers on Asian-Americans media consumption behavior
- A tool for pulling down AppStore ratings
- Data on Canada CTV and online panel companies in Canada
- Third-party tools to build audience segments
Discussions on:
- Concept testing
- Creative and media parameterization
- Global ad spend capabilities
- Attribution studies