Wonks Discussion – March 2025
Welcome to the April edition of the Research Wonks newsletter! March was packed with discussions on measurement methodology, global connections, and new research tools. Let’s look back at what sparked conversation in the community.
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💬 Top Community Discussions
Here’s what your fellow Wonks were buzzing about in March:
- Seeking a Conversation with NielsenIQ
Curiosity around data access and insight opportunities sparked a call for connections with NielsenIQ. - New Whitepaper: ROAS and Geo Testing
A must-read new whitepaper landed: why large-scale, randomized geo tests are a gold standard for accurately measuring ROAS. - On-Screen QR Survey Recruit
Innovative ideas surfaced around using QR codes during video content to drive in-the-moment survey participation. - Old Political Data
A niche but thought-provoking discussion around where to find legacy political audience or voter data. - Comscore Contact
Community members shared key intros and contact points for tapping into Comscore’s cross-platform insights. - Connecting with the UK Institute for Analytics and Data Science
A request for cross-continental collaboration and intel-sharing with the UK-based analytics network.
📅 New Events to Watch
📢 2025 ANA AI and Technology for Marketers Conference – Presented by Meta
A future-forward event where marketers and technologists converge. Expect insights on AI-driven personalization, automation, and ethical innovation.
🧠 Featured Reading & Tools
📄 Whitepaper Drop: “Advertisers seeking accurate ROAS should use large-scale, randomized geo tests” – a compelling argument for geo-based experimentation.
🎯 Survey Recruitment Tips: Learn how QR codes and other tech-forward methods are reshaping how we collect real-time feedback.
🌍 Global Analytics Connections: Strengthening international ties with data science institutes like the UK IADS.
📣 Keep It Going
Tag your posts with #Wonks and #ResearchWonks to join the ongoing conversation and share resources with the broader community.
Thanks for staying active and curious—see you next month!
Let’s keep testing, learning, and pushing the industry forward.