In 2005, Wonks was founded by Rick Bruner, who envisioned a forum for open expression among those engaged in the advertising research community. Stefan Tornquist joined as President and co-moderator in 2019.
All discussions take place on a private email listserv. Membership is free but must be qualified. The membership includes senior leaders from advertisers, agencies, publishers, and research firms.
The group maintains a strict confidentiality policy: what’s said on the Wonks stays on the Wonks.
Research Wonks is the premier forum for people who work in media and advertising research, analytics, and data science.