Wonks discussions – July, 2021

July was an exciting month for upcoming events and discussions! Virtual and in-person conferences and conversations on ads and ad spending, here are a summary of some key topics members are talking about:

  • Job Posting for Director of Data Strategy
  • A discussion highlighting the impact of the COVID-19

Looking for:

  • Research on TV ads vs. Mobile ads based on greater value
  • A keynote speaker for Customer Experience training sessions
  • Partners for in-person focus groups 
  • Contacts at Foursquare and Mastercard Advisors
  • Credible marketing research vendors
  • Techniques to maximize survey participation
  • A list of Ad Spend by Company and Brand
  • Quality articles estimating consumer sentiment for Q4 2021

Recommendations for:

  • Digital OOH (Out-of-home advertising) vendors for attribution research
  • Research-focused knowledge management solutions
  • Running brand lift studies successfully
  • Resources that offer analysis and prediction of CPMs for ads by B2B audience 
  • A cross-tabbing software package that’s has easy-to-use and provides a lot of functionality

New Events Posted (13)

ANA: The 2021 ANA Brand Masters: Inspirational Branding Conference, The ARF: Great Mind Awards: Conversations with Great Minds, AAAA: The 4A’s Strategy Festival (Stratfest) 2021, The ARF: AudiencexScience 2021, ANA: 2021 ANA Masters of Marketing Conference (Hybrid Event), The ARF: 2021 ARF David Ogilvy Awards Virtual Ceremony, Advertising Week: Advertising Week New York: A Hybrid Experience Live from New York, ANA: 2021 ANA Multicultural and Diversity Conference, Ad Exchanger: Progrannatic I/O, The ARF: OTTxScience 2021: Streaming in the New Media Landscape: What’s Next?, I-COM: COM data Startup Challenge 2021, IAB: 2021 IAB Brand Disruption Summit, Advertising Week: Advertising Week LATAM: Returns to Mexico City