The following are a list of whitepapers that may be of interest to the advertising research and analytics community. They are paid listings unless otherwise specified as being recommendations by the site’s editors.

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  • Standard Media Index (SMI)

    This new report from Standard Media Index (SMI) is made available exclusively to Research Wonks as part of SMI’s sponsorship of our community in March, 2021. The “Anglo Market Review” looks at major trends in advertising spending across seven major… Read more

  • 4A's

    Featured in the 4A’s, this highlight and insight report from the CMO Survey reviews the changes in marketing in result of the COVID-19 pandemic and its impact on evolving cultural trends. This brief discusses the importance of marketing efforts in … Read more

  • 4A's

    Featured in the 4A’s, this annual guide from the Hispanic Marketing Council (HMC) presents detailed demographic profiles, digital and media behaviors, and language preferences of Hispanic consumers. The report positions the Hispanic population as the largest minority group in the … Read more

  • IAB

    This webinar features Christine (CJ) Bangah, Principal of Technology, Entertainment & Media at PwC, Sue Hogan, SVP Research & Insights, at IAB, and more as they offer their insights on the 2020/2021 Annual Internet Ad Revenue Report. The report is … Read more

  • CIMM and 4A's

    CIMM and the 4A’s Media Measurement Taskforce requested this study of television attribution and key providers to spotlight the latest research and best practices. The research aims to connect digital and traditional media operations to aggregate as much relevant campaign … Read more


    This study investigates whether there is a better way to drive television ROI with Hispanics. The paper advances the ‘Nativity-Based View,’ a new methodology proposing that nativity is an effective variable in reaching the changing US Hispanic population. The results … Read more


    The Healthy Alternative to Cookies, is DISQO’s latest research on how our innovative Ethical Identification approach helps marketers align their advertising effectiveness measurement with BOTH brand and performance objectives, while capturing the totality of their media plans impact. We hope … Read more

  • Ameritest

    “Which advertising is effective and why?” “What makes a brand iconic and why?” Answer: Memories! Ads that don’t stick in memory don’t sell—and they don’t build brands” This book summarizes 30 years of learnings from one of the leading creative … Read more

  • IAG


    A Research Wonks semi-exclusive, this is a major brand advertiser, IAG, sharing insights on how uplift modeling, with experiments, not propensity modeling with traditional observational methods, delivers greater confidence in what is working in their ad mix.

    Willem Read more

  • Beeswax and Central Control

    This is a YouTube video of a webinar where industry experts Ari Paparo (CEO, Beeswax) and Rick Bruner (CEO, Central Control) give an educational overview of digital attribution and experimentation techniques. This webinar starts with the basics of attribution and … Read more

  • Research Measurement Technologies (RMT)

    The paper details how RMT identifies (a) U.S. individuals reachable by digital/addressable TV/CTV/OTT who are predisposed to respond positively to the client’s ad (b) contexts in TV and digital that increase the effectiveness of the client’s ad. The scope covers … Read more

  • Analytic Partners

    This report highlights how leaders should be planning in the midst of the present disruptive moment. This report takes a close look at budget considerations during economic downturn, and how to manage your brand through crisis and beyond.

    Download the … Read more