The following are a list of whitepapers that may be of interest to the advertising research and analytics community. They are paid listings unless otherwise specified as being recommendations by the site’s editors.
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The Healthy Alternative to Cookies, is DISQO’s latest research on how our innovative Ethical Identification approach helps marketers align their advertising effectiveness measurement with BOTH brand and performance objectives, while capturing the totality of their media plans impact. We hope… Read more
CENTER FOR MULTICULTURAL SCIENCE
This study investigates whether there is a better way to drive television ROI with Hispanics. The paper advances the ‘Nativity-Based View,’ a new methodology proposing that nativity is an effective variable in reaching the changing US Hispanic population. The results … Read more
“Which advertising is effective and why?” “What makes a brand iconic and why?” Answer: Memories! Ads that don’t stick in memory don’t sell—and they don’t build brands” This book summarizes 30 years of learnings from one of the leading creative … Read more
Beeswax and Central Control
Research Measurement Technologies (RMT)
The paper details how RMT identifies (a) U.S. individuals reachable by digital/addressable TV/CTV/OTT who are predisposed to respond positively to the client’s ad (b) contexts in TV and digital that increase the effectiveness of the client’s ad. The scope covers … Read more
This report highlights how leaders should be planning in the midst of the present disruptive moment. This report takes a close look at budget considerations during economic downturn, and how to manage your brand through crisis and beyond.
Download the … Read more