U.S. SMI Core Release Note – July 2022


Companies Featured: Standard Media Index

The latest numbers from SMI’s Core data found that July 2022 U.S. ad spend fell -12% YoY. However, this is not from a recession. Last July featured the Olympics and a pushed back NBA Finals so these absent dollars weighed down the month’s performance. To proxy the health of the market without the above outliers, the ad market held stable at +2%. To learn more about July ad spend trends, check out the full report from SMI, which captures the actual spend data from major holding companies and large independent agencies, representing 95% of all US national brand ad spending.