U.S. SMI Core Release Note – August 2022
Companies Featured: Standard Media Index
The latest numbers from SMI’s Core data found that for August 2022, advertising expenditure contracted -3% during August 2022 vs. 2021, showcasing the continued impact of absent Olympics dollars on Linear TV. Major media channels trended in the same direction in July YoY & August YoY, excluding Newspapers which moved from flat to double-digit lift. August’s -3% YoY performance marked an improvement vs. July’s -11% YoY rate which featured absent Olympics dollars in tandem with absent NBA Finals dollars.
To learn more about August ad spend trends, check out the full report from SMI, which captures the actual spend data from major holding companies and large independent agencies, representing 95% of all US national brand ad spending.