The Transformation of Marketing: Emerging Digital, Social, and Political Trends

Companies Featured: 4A's

Featured in the 4A’s, this highlight and insight report from the CMO Survey reviews the changes in marketing in result of the COVID-19 pandemic and its impact on evolving cultural trends. This brief discusses the importance of marketing efforts in each industry and sector, brand and customer retention, and strategies for both short-term and long-term goals, and more. In addition, it explores the increase in companies preparing for and focusing on the future of their industries.