The Healthy Alternative to Cookies

Companies Featured: DISQO

The Healthy Alternative to Cookies, is DISQO’s latest research on how our innovative Ethical Identification approach helps marketers align their advertising effectiveness measurement with BOTH brand and performance objectives, while capturing the totality of their media plans impact. We hope our guide to Ethical Identity sparks discussion of how companies can now measure 100% of their media plan, in a way that’s healthier (and ethical) for brands and consumers.