Television Attribution: Overview, Key Topics and a Comparison of Leading Providers
Companies Featured: CIMM and 4A's
CIMM and the 4A’s Media Measurement Taskforce requested this study of television attribution and key providers to spotlight the latest research and best practices. The research aims to connect digital and traditional media operations to aggregate as much relevant campaign data by exploring and identifying new methodologies and approaches to audience measurement. The report highlights factors like bridging the gap between researchers and providers and succeeding with only sufficient data, not optimal data. In addition, the study also provides a detailed, comparative guide to the methods and services of leading TV Attribution providers.