Stakeholder Perception of ESG: What You Don’t Measure Can Hurt You
Companies Featured: Converseon Inc.
Studies today show that almost 1 in 4 consumers don’t believe brands’ sustainability claims.
Brands today are expected to make the world a better place through their actions. How can brand’s continue to take action on ESG initiatives and track perceptions and investment efforts? They can do so through ESG measurement.
Below is a summary of what we will cover in this eBook:
ESG measurements are critical, but provide an incomplete view of stakeholder perceptions, especially over time.
Current approaches don’t continually measure stakeholder perceptions of brand efforts over time using social and other forms of “conversation data.”