SMI’s 4-part series on Recession Planning for Advertising Industry
Companies Featured: Standard Media Index (SMI)
Standard Media Index, the leading source of intelligence on advertising spending and pricing, has published a four-part blog series on Recession Planning advice for the Ad Industry.
Part 1: What a broad recession would mean for the ad industry
Part 2: One thing to expect from a recession: restacking of the media mix
Part 3: Publishers, diversify your mix before the economy does it for you
Part 4: Brands, know your fundamentals and keep goals flexible
Click to read the 4-part series on SMI’s blog post.