SMI Release Note, May 2022
Companies Featured: Standard Media Index (SMI)
April 2022 ad spend fell -1% shy of April 2019, three years ago, which remains the strongest April on record (according to SMI Core which dates back to 2017). Compared to April 2021, Digital carried market growth along with sharply rebounding OOH. Notably, however, April had the weakest YoY monthly growth to date in 2022. While January 2022 expenditure expanded +20% across all channels YoY, the growth rate subsided to +4% in April, compared to last year.
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