SMI Core Release Note – June 2022
Companies Featured: Standard Media Index (SMI)
In June 2022, monthly ad spend evolution entered negative year-over-year growth territory for the first time this year, shifting down -3% vs. last year. This decline broke a fifteen-months expansion of YoY ad spend growth. The last monthly decline observed was in February 2021 compared to Feb 2020.
The report also takes a look at the media revenue and trends from Google, Disney, Comcast, Meta, and Warner Bros. Discovery.
Click to read the full release note on SMI’s blog post.