Quantifying the ROI Impact of Context Resonance


Companies Featured: Research Measurement Technologies (RMT)

The paper details how RMT identifies (a) U.S. individuals reachable by digital/addressable TV/CTV/OTT who are predisposed to respond positively to the client’s ad (b) contexts in TV and digital that increase the effectiveness of the client’s ad. The scope covers 276 million Americans  and is third party validated by Nielsen Catalina, Simmons, and 605. RMT provides a complete system for maximizing the positive context effects of advertising, while extending the reach of targets beyond purchasers to prospects whose subconscious motivations align with the client’s ads