Making Memories—Through The Lens of Brand Advertising (book length)

Companies Featured: Ameritest

“Which advertising is effective and why?” “What makes a brand iconic and why?” Answer: Memories! Ads that don’t stick in memory don’t sell—and they don’t build brands” This book summarizes 30 years of learnings from one of the leading creative testing firms. Download your free pdf here
“This priceless book is one of a kind. The Master Work of the Master of Ad Research!”—Bill Harvey, Chairman of RMT
“Chuck Young has been studying the dynamics of memory across the decades and this book is a welcome, accessible and clarifying addition to the literature.” —Scott McDonald, CEO of the ARF