Hispanic Market Guide – 2021
Companies Featured: 4A's
Featured in the 4A’s, this annual guide from the Hispanic Marketing Council (HMC) presents detailed demographic profiles, digital and media behaviors, and language preferences of Hispanic consumers. The report positions the Hispanic population as the largest minority group in the US, with Hispanics making up 19% of the US population at 62.3 million. The guide also lists company information for top advertising, media, and marketing companies, specializing in the Hispanic market.