Description

– Accomplished and driven professional working in consumer research, data analytics, and digital measurement supporting corporate data strategy, distribution, ad sales, and affiliate marketing divisions.

– Lead teams that develop strategic data and insights by using cross platform first party, syndicated, industry, partner, and affiliate data from various sources across the company.

– Establish data governance and audience data best practices for portfolio measurement and KPIs that result in high quality, accurate, and consistent data for enterprise level reporting.

– A valued business partner to technology and data science teams that creates advanced analytical solutions to meet business goals for data acquisition, integration, management, and democratization for key clients and across the organization.