Description
Seasoned marketing leader with 12+ years of
experience in measuring effectiveness of media
and marketing initiatives, building and growing
high-performance analytics teams that
consistently exceed expectations. Owned and
delivered on the measurement and learning
agenda for all media activity across all clients
handled. Led research and analytics work for
numerous multi-million dollar new business
pitches which were converted successfully
(conversion rates falling in the 95th percentile
within the organization).