Event Details

We've seen a lot of talk about the benefits of calibrating MMM with experiments, but how do you practically do this? We're bringing experts from both sides of the aisle to discuss the next innovation in marketing measurement: Models Plus Experiments! Join Dr. Ramla Jarrar (President, MASS Analytics), 📈 Rick Bruner (CEO, Central Control, Inc.) and Talgat Mussin 🧮 (Principal, Incrementality Insider) for a 45-min webinar on how to hone and calibrate Marketing Mix Models using advertising experiments. We’ll cover the fundamentals of randomized controlled trials (RCTs) for true ad lift measurement, demonstrate how experiments improve MMM.