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april, 2024

10apr11:00 am12:00 pmTotal Video: NBCU's Sean Wright & Guideline's Rick Bruner discuss Linear + Digital Video Market Convergence


Event Details

Sean Wright, SVP of Market Intel and Strategy NBCUniversal, and Rick Bruner, Head of Insights at Guideline, will present data, analysis and discussion of trends in the changing landscape of Video Advertising.

Total Video — Linear TV + Digital Video — is more than half of the ad spending of large U.S. agencies, but that video ad market is in radical transition right now for many reasons, including: Changing consumer media habits, evolving media currencies, Retail Media, streaming live sports, premium video competitive fragmentation, generational changes, a warming economy, Olympics and a Presidential election.


(Wednesday) 11:00 am - 12:00 pm