Accreditation from The Media Rating Council provides assurance to the industry that a measurement provider is in compliance with relevant industry standards for quality in measurement. But what is accreditation and how does the process work? On October 27th, from 1 ET to 2 ET, The Media Rating Council will host a special webinar outlining the how and why of the MRC’s accreditation process, from its role in setting measurement standards to applying these in the independent audits that serve to provide the foundation for MRC’s accreditation decisions. Q&A with the MRC staff to follow.