Research Wonks

How will AI change the business model of advertising? And what does this mean for media agencies today? Will generative AI—algorithms (such as ChatGPT) that can be used to create new content, including audio, code, images, text, simulation, and videos—satisfactorily take on the work humans don’t want to do? Join the ARF for a Town Hall on February 28 to examine these questions. Agency leaders will share how they are utilizing AI in their businesses, such as how to produce content at scale as well as code and analyze it.