Sponsored By
<< Back to Calendar

january, 2023

24janAll DayThe ARF: What Brands Did in 2020https://thearf.org/event/what-brands-did-in-2020/

Event Details

The most frequently asked question of ARF’s Knowledge Center in 2020 was, “What happens if a brand goes dark during a recession?” In 2020, our best response was what happened during the Great Recession of 2008. Those analyses suggested it could take three to five years to recover if a brand went dark.


All Day (Tuesday)