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december, 2022

07dec12:00 pm1:00 pmThe ARF: How Diversity in Advertising is Evolving

Event Details

Consumers want to buy from companies that commit to diversity. But mere representational presence in ads is not enough. Brands that produce creative that is authentic in context and elicits emotion from consumers will garner loyalty and ROI. How can brands effectively integrate cultural fluency into communications and branding? What frameworks are helpful? How can we, collectively, understand nuances better to debunk stereotypes and empower all groups of people?


(Wednesday) 12:00 pm - 1:00 pm