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november, 2023

09nov12:00 pm1:00 pmTHE ARF: Future-Proofing Brands – An Introduction to Foresight


Event Details

Join the ARF Young Pros on November 9 as we explore a new and increasingly prominent discipline of research — Foresight, used by leading global brands to future-proof success and relevance. Created at Stanford University, Foresight is designed to find future innovation opportunities for forward-looking organizations. It helps them stay ahead of shifting consumer preferences and dynamic market shifts.

Industry leaders from McDonald’s will share insights, best practices, and real-world examples of how to effectively embed principles of Foresight into day-to-day work, offering valuable takeaways for attendees to help their organizations thrive in an ever-evolving landscape by ensuring long-term sustainability.


(Thursday) 12:00 pm - 1:00 pm