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october, 2023

02octAll DayThe ARF: Creative Effectiveness Event & David Ogilvy Awards Reception

Event Details

Getting your creative right sets you up for media and measurement optimization. We are in a period of innovation in advertising creative and finding ways to measure it: from using AI as a stimulus for creative to extracting behavioral data and using that to try and inspire creative.

At our second annual Creative Effectiveness event, industry visionaries will discuss the perspectives, theories, and resources they are employing to develop and measure great creative.


All Day (Monday)