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october, 2022

12octAll DayThe ARF: Context Adjacency: A Data-Driven Approach to Concerns Around the Risk of Content Adjacent to Ads

Event Details

Join us as experts from Meta, the ARF, and advertisers discuss the work that was done to build the foundations for developing data-driven definitions and measurement tools for context adjacency – and the findings of this research.

You will hear about:

Whether there is minimal-to-no association for content adjacent to ads regardless of risk severity of content If ad adjacency to risky content does not impact brand value

Tangible ways that businesses can utilize this research to build more meaningful connections with their audiences


All Day (Wednesday)