Take a closer look at branding and communications from multiple cognitive lenses. At this event, the ARF Cognition Council will explore how brands can build positive brand equity and connect more meaningfully with consumers through different ways of doing good.

Join us on August 10 to gain a richer understanding of the good that branding and creative can do, beyond their financial rewards. Experts will share practical guidance on how brands can improve consumers’ perceptions of their pro-social positioning.