Research Wonks

ARF’s annual flagship conference, AUDIENCExSCIENCE, will bring to light the most critical audience measurement issues. New research will be shared on topics that include: the impact of changing consumer behavior on brands, insights into TV consumption, campaign measurement and effectiveness, whether all impressions are equal, if measurement providers can join-up solutions across multiple media, the validity, reliability and predictive power of Attention measures, appealing and targeting diverse audiences, privacy’s effect on advertising and the impact of advertising in new formats.