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april, 2023

25apr(apr 25)12:00 am26(apr 26)12:00 amThe ARF: AUDIENCExSCIENCE 2023https://thearf.org/event/audiencexscience-2023/

Event Details

ARF’s annual flagship conference, AUDIENCExSCIENCE, will bring to light the most critical audience measurement issues. New research will be shared on topics that include: the impact of changing consumer behavior on brands, insights into TV consumption, campaign measurement and effectiveness, whether all impressions are equal, if measurement providers can join-up solutions across multiple media, the validity, reliability and predictive power of Attention measures, appealing and targeting diverse audiences, privacy’s effect on advertising and the impact of advertising in new formats.


25 (Tuesday) 12:00 am - 26 (Wednesday) 12:00 am