Research Wonks

Join us on June 7 at Fordham University in New York City for a recap of the issues debated at our recent AUDIENCExSCIENCE conference, emerging work as well as an update on Phase I of the ARF Attention Validation Initiative, an empirically based evaluation of the rapidly developing market for attention measurement and prediction. Tour the ARF’s “map” of the attention measurement space and learn how companies are staking out positions on such subjects as:

How close are inexpensive proxy signals to the more expensive data from direct human measurement?
How accurate are positive/negative emotion measures connected to attention?