Event Details

This workshop is designed for advertising and marketing professionals looking to explore the evolving landscape of AI-powered research. Attendees will gain deep insights into prompt crafting, including best practices in prompt engineering and context-oriented prompt structures that will help improve the output received from LLMs such as ChatGPT, Copilot, Gemini and Claude. The workshop will also equip participants with a deeper understanding of the promise and pitfalls of using personas in AI-powered advertising and marketing research. While using AI tools with personas may offer more effective AI guidance, receiving consistent and scalable simulation of consumer behavior and better market segmentation.