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october, 2022

20octAll DayThe ARF: Advertising Week 2022: Scoring for Representation

Event Details

CBS has been at the forefront of programming inclusiveness since they started using the Gender Equality Measures (GEM) for their program research in 2018. In 2020, CBS took the next step and adapted the GEMs which score consumer reaction to the treatment of women in advertising programming, to form a BIPOC metric assessing the value of racial representation in people’s content choices. Radha Subramanyam, herself a pioneer in the media and technology industry, will provide an update on the representation and measurement of diverse audiences.


All Day (Thursday)