Attend OTTxSCIENCE on October 26-27 to hear the latest research-based insights about viewers’ use of streaming services, providers’ strategies to reach and captivate those viewers, and the role of advertising on CTV/OTT platforms. Learn about AVOD vs. SVOD, advances in measurement and fraud detection. Finally, explore data on the latest trends, the drivers of viewing behavior and the business of OTT to generate insights that help anticipate evolving trends and develop plans for the future.