The advertising industry has seen a huge uptick in retail media companies. Retailers are making massive strides towards not only leveraging their data to create new channels for advertisers, but they are also creating their own ad networks to provide value for brands beyond their own media ecosystems. But what does this mean for modern marketers?

Upwave will moderate this lively conversation between retail media powerhouses, brands, and their agencies; to give the audience insight into how these stakeholders are working together to drive brand outcomes and prove their value in building brand equity.