What datasets do marketers use to understand their brand-building investments? Four specific data sets have emerged for analytics purposes: sentiment data, search data, social data, and sales data – the “4 S’s.” These seemingly disparate metrics, when used collaboratively, paint a rich picture of your brand’s performance.
Upwave invites you to join our panel of experts from each of the 4 S’s. We’ll discuss the opportunities for using these datasets in your marketing analytics efforts, and when they may (or may not) interact with each other. We know our panel will bring new perspectives to your brand measurement strategies!